10 November 2021

People news: Africa & UK appointments and promotions

Reflecting PM Connect’s growth and progress in 2021, we’re proud to announce a host of internal promotions – alongside Africa and UK appointments – as the business continues to drive forward.

Tom Bradshaw-Smith


Tebogo Mokobo

We’re excited to welcome Tebogo into the PM Connect team as Carrier Account Manager.

Working from Johannesburg, South Africa and reporting to SVP for Africa, Deon Pinetown – Tebogo will be both supporting and boosting our rapid growth on the African continent.

Tebogo has significant experience within the mobile, tech and digital space in Africa, having been COO of Pixel Entropy – a digital agency that specialises in mobile apps.


Aruna Goturi

Also joining us is Aruna, who has been appointed as Lead QA in the development team.

Adding over six years experience to our testing function, Aruna will be applying her rich skillset to increase our test automation coverage across our product portfolio.

Drawing on QA Harry Perry’s at-the-coalface knowledge, we look forward to Aruna’s expertise adding real value to our QA team – helping ensure our products are as robust as possible.


Danielle Shipway

Alongside Tebogo and Aruna, Danielle joins the PMC fold as HR & Admin Generalist.

Reporting into our Head of People, Ayelet Goss, Danielle’s role is essential in supporting our growing international team from our HQ in the UK.

Coming from Birmingham tech outfit Packt Publishing, where she worked for six years, Danielle’s experience and knowledge will be a real asset to the company.


Olga Kostyshena

Joining the PMC fold back in 2017, we’re thrilled that Olga has now been promoted to Design Team Manager.

Working within the User Acquisition team, Olga plays a crucial role in managing the delivery of creative assets we use to drive business growth.

With extensive knowledge of the creative process, Google advertising and first-rate management skills – Olga’s role is an essential cog in PM Connect’s advertising output.


Felipe Ferreira

Working within the same team as Olga since 2019, Felipe’s excellent results has seen him promoted to Senior User Acquisition Manager.

Felipe has been responsible for some incredible ROI on his advertising campaigns, with his CPA continually improving as he drives the business’ subscription revenue forward.

Working across our full range of products, from sport, to games and fitness, Felipe continues to raise the bar within the UA team.


James Macfarlane

“These external hires are a clear sign of our intent – as we continue to grow and deliver on our mission to make in-demand content accessible to all, particularly off the back of the NBA League Pass launch and our growth on the African continent.

“Equally as important are our internal promotions. We take pride in growing our own at PM Connect – and seeing hard work from the team being rewarded is hugely satisfying.

“A big welcome to our new starters, and congratulations to the recently promoted. Onwards and upwards for team PMC!”

James Macfarlane, Group CEO

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