17 December 2021

2021: a groundbreaking year for PM Connect.

2021 was a special year for PM Connect.

Tom Bradshaw-Smith

We entered a strategic partnership with one of the biggest sports brands in the world – increased our processed transactions by 150%, expanded our global team, and innovated our service offering.

NBA League Pass

Top of the list of achievements has to be launching our landmark partnership with the National Basketball Association (NBA) and its premium live game subscription service, NBA League Pass.

Since launch, we’re already plugged into mobile network operators in Belgium, France and South Africa – where we’ve increased NBA League Pass’ subscribers by hundreds of thousands in just over six months.


Sports OTT focus

In line with this – we increased our profile in the Sports OTT market, with our white paper, Sports OTT: The Big Mobile Opportunity – which led to us being nominated for ‘Innovation of the Year‘ at the 2021 SportsPro OTT Awards.

This has driven some exciting new conversations with other world-leading OTT services – as we continue to expand our sports partner portfolio.


New services

We’ve also expanded our service offering – with the launch of our crediting partnership with revolutionary ad platform WeAre8 and EE in the UK – putting British people at the heart of the £23.6B ad ecosystem.

Alongside this, we’ve gone live with Sports Radio in South Africa with Vodacom and BCI – giving Vodacom customers access to live commentary, news updates and highlights packages of every English Premier League (EPL) match.

As the official tech partner – our team has managed the end-to-end Sports Radio user experience, including the development, streaming, hosting, subscription management and driving revenue through digital advertising.


“2021 has been a huge step forward for PM Connect, as we continue on our mission to make in-demand content accessible to all.

We couldn’t have done this without our partners and amazing team. I would like to take this opportunity to say a massive thank you to all for your work.

2022 is set to be our best year yet, with more exciting product launches on the horizon – our ambitions to expand in both North America and Asia, alongside driving further growth in Europe, Africa and the Middle East.

All that’s left for me to do is wish you Season’s Greetings – I hope you have a relaxed and restful break.

We look forward to building on our successes in 2022.”

Christopher Purdie, Chief Commercial Officer

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