Opta
Converting 310,000+ football fans into paying subscribers.
The world’s biggest football leagues with Opta.
The brief
We saw an opportunity for world-leading sports data provider Opta to bring its cutting-edge stats and videos to more fans.
Our solution needed to help Opta maximise its global opportunity – tapping into demand from football geeks across the world.
The Beautiful Game may be a universal language – but our product and marketing needed to be fine-tuned for different territories.
The product
All the world’s biggest football leagues, in a data-powered football app that hits the back of the net.
Videos, live text commentaries and customisable widgets from the Premier League, UEFA Champions League, UEFA Europa League, France’s Ligue 1 and more.
This has seen us adapt the product for roll-out in Western Europe and Africa – bringing France’s Ligue 1 to French-speaking African nations.
