27 January 2019

PM Connect scores with Belgium’s largest mobile carrier Proximus

Leading Belgian carrier Proximus has chosen PM Connect as its key mobile payment provider, meaning we will be taking premium content from our global brand partners to Belgian audiences for the first time.

Tom Bradshaw-Smith

Alongside plans to roll out our mobile-payment-enabled subscription sites for WWE and NBA to Proximus’ 40% share of the Belgian market, we will also be introducing our LiveFootball.tv app to these 6 million mobile customers.

The app provides football fans with premium video and live statistics from the Premier League, UEFA Champions League, UEFA Europa League, France’s Ligue 1 and Belgium’s own First Division Jupiler League, powered by world leading sports data providers Opta.

Bert Maetens, Carrier Billing Partner Manager at Proximus, said:

“This deal with PM Connect significantly expands our product portfolio, bolstering our sports and gaming offering to millions of consumers. With Proximus’ dedication to mobile payment security, we chose PM Connect for its impressive track record of providing secure, streamlined mobile payment and marketing solutions.”


“Through carrier billing, we offer our customers the chance to access top-quality content from global brands with maximum speed and ease. In a crowded market, being able to provide top apps and subscription sites, as well as a hassle-free way to pay for them, is crucial.”


“Top sports and entertainment packages are becoming a central part of our sell – and, with top matches able to pull in upwards of 4 million Belgian viewers, LiveFootball.tv is particularly welcome in harnessing and monetising Belgian football fever. We look forward to continuing to work with PM Connect as they open up even more global brands to the thriving Belgian market.”

The partnership follows on from PM Connect’s deal with Africa’s biggest mobile carrier, Vodacom, as we strengthen our global presence, this time proving our worth in an established European market.

Chris Purdie, Group Commercial Director at PM Connect, said:

“In addition to wins in emerging global economies, strengthening our presence in the European market is crucial for PM Connect’s growth strategy. Our deal with Proximus marks a key step in establishing ourselves in countries where carrier billing is already widespread – using our solutions to monetise the existing audiences of global brands.”


“In competitive Western markets, it’s even more important we stand out. Our expertise in sports apps and subscription sites – driving growth for both brands and carriers – is a real point of difference.”

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