PM Connect analysis maps the rise of Direct Carrier Billing

This will see 39 per cent of smartphone users regularly access lifestyle and sports content, tickets, videos, news articles and more through DCB payments – an increase from just 19 per cent in 2018, and 26 per cent today.

Carried out by Mobilesquared, our independent analysis builds a picture of the future of DCB, and it’s a huge opportunity – helping brands connect with new fans and allowing carriers to unlock revenue streams, through world-class content.

Chris Purdie, Group Commercial Director, commented:

“The past five years have seen mobile content become king, with mobile internet usage now accounting for 52 per cent of web-page views around the world.

 

“Slotting neatly into this ecosystem, DCB is a more universal way to pay – bypassing the need for long sign-up processes or inputting bank account details, alongside transparent direct communication. We hope this research demonstrates what an exciting time it is for our industry, proving it is a payment method on the cusp of hitting the mainstream.”

We found that the most significant consumer sector growth will be in mobile ticketing (mTicketing) and health and fitness, alongside in-demand sport content.

Looking at specific territories, established markets such as the UK will see average revenue per user (ARPU) grow steadily, while in emerging markets such as Africa and the Middle East, more users will become DCB converts.

We hone in on these key growth sectors and markets:

• Emerging market: Africa
• High growth market: Middle East
• mTicketing
• Sports content
• Health + Fitness

Read the full report here, downloadable now here.