Providing fans with the next best thing to ringside seats.

 

 

The brief

We engaged WWE with one aim: that they continue to dominate not just the ring, but the world.

PM Connect saw opportunities for the brand to connect to new audiences and drive revenue from existing content, including hard to reach territories.

This would also tap into WWE’s huge global fan base – with Wrestlemania in the top 5 most valuable international sporting events – and identify where fans wanted more. 

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The product

A world-class portal for WWE fans to tap-in not tap-out, featuring over 2,500 videos with seamless day-to-day mobile browsing. 

Fresh content updated every week from the likes of Raw and Smackdown, including pre-and-post match material and the latest profiles, provide the next best thing to ringside seats.

Focusing on audience segments where demand is highest, this saw us bring WWE action to fans in Europe, the Middle East and Africa.

The results

400,000+
casual WWE fans converted into paying subscribers.
Live in 10+
territories across 4 continents, fully licensed in 26.
Six figure
monthly marketing budget focused on the WWE product.

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