A slam-dunk of a subscription service.

The brief

We spotted an opportunity in the NBA’s wealth of fans outside of North America – with 43 million digital users plugging in, across 215 countries.

Our solution needed to help more of these fans get their heads in the game, while complementing the NBA’s existing OTT product. 

Basketball is the fastest growing sport among millennials. Our product and marketing needed to tap into that buzz.

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The product

A slam-dunk of a subscription service – the best bits of the NBA’s 1,200 season games accessible to more fans than ever before. 

Fresh content updated weekly – featuring pre-and-post match video highlights, top 10 plays of the week and the biggest dunks direct to fans’ mobiles. 

Matches, as well as lifestyle, fashion and music content – all designed to sit alongside a wider product suite, including the NBA’s own website, apps and ‘NBA League Pass’.

The results  

casual basketball fans converted into paying subscribers.
of the NBA’s biggest overseas markets reached: UK, Spain, Portugal and Poland.
All at no up-front cost to the NBA
– as we take on the development expense.

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