The brief
With the ongoing rise of Sports OTT, we spotted an opportunity in the NBA’s wealth of fans outside of North America – with 43 million digital users plugging in, across 215 countries.
Our solution needed to help more of these fans get their heads in the game with NBA League Pass – the brand’s flagship D2C product.
Basketball is the fastest growing sport among millennials and Gen Z. We needed to tap into them, and they exist outside of linear TV.