With the ongoing rise of Sports OTT, we spotted an opportunity in the NBA’s wealth of fans outside of North America – with 43 million digital users plugging in, across 215 countries.
Our solution needed to help more of these fans get their heads in the game with NBA League Pass – the brand’s flagship D2C product.
Basketball is the fastest growing sport among millennials and Gen Z. We needed to tap into them, and they exist outside of linear TV.
PM Connect is critical to the NBA delivering a pioneering approach in Sports OTT.
We now enable mobile payments for NBA League Pass, across seven international territories.
Up to 300 million consumers can purchase NBA League Pass through their mobile phone bill in Belgium, France, Germany, Greece, South Africa, Spain and the UK.
Customers of over 20 mobile network operators can subscribe to NBA League Pass without the need of a credit card thanks to direct carrier billing (DCB).
“NBA League Pass is all about giving our fans the best possible viewing experience, anytime, anyplace. As more basketball fans enjoy content streamed directly to their mobile devices, we are keen to meet their needs and provide them with a mobile payment option best suited to their viewing habits. By adding direct carrier billing to the suite of subscription payment types on offer, fans will be able to enjoy an enhanced transactional experience.”
Bastien Lacheny, Associate Vice President, Media Distribution for NBA EME
